This blog is run by the well known company behind Spready, a web-based tool for sending newsletters via e-mail (and soon via SMS and MMS!)

We are very proud of the tool we sell and we thought this list some of the key benefits of choosing Spready front of many of the other vendors in the market.

• Make your customer relationships personal
  Studies show that the result of e-mail marketing will increase significantly when you greet the recipient with its first name. With Spready it’s easy to personalize mailings and incorporate unique information for each recipient in the email. It can be any kind of info – not just the first name. Add the recipient’s membership number, unique discount code or shoe size. Your imagination is the limit!
  
  
• Works for all types of email communications
  Newsletters, special offers, follow-up emails, member mailings, customer information, invitations – Spready works for everything!
  
  
• Increases sales
  Do you sell products or services on your website? Let Spready follow up your potential clients with information and offers after they signed up for your newsletter! The system knows when it’s time and send out mail at the right time – day or night.
• Strengthening customer relationships and build trust
  One of the main ingredients of a successful business is customer trust. Through a newsletter that comes out every week or every month you establish a unique contact with existing and potential customers.
  
  
  Unlimited number of contact lists and contacts
  Create hundreds or even thousands of contacts lists – Spready does not limit the possibilities! You only pay for how many emails to be sent out each month.
  
  
  Follows the law
  Spready sends mail to the standard set for e-mail marketing – all for a good deliverability as possible. Meanwhile we are just deliverability for our clients’legitimate mailings will not get caught in spam filters for nothing. It is easy to insert an “unsubscribe” link that your recipients can click to unsubscribe from future newsletters. To avoid irritating calls and maintain the high confidence of your customers.
  Full track of ROI
  The statistics in Spready you’ll see exactly how your newsletter has done. It is easy to track how many people opened the email, clicked on links, and even those that tell a friend about your offer.

No tags

The subject line is the first to face the receiver and its role in a newsletter is to attract to opening and reading. I would say that a great subject line is one of the few really critical things to consider both one and three additional times before hitting the big red Send button. This small piece of text string can be the difference between success and total failure.

But what is a good subject line? What works well and what does not work? Subject lines is obviously not an exact science but with the help of statistics from the millions of emails sent by our customers over the past year, we have produced some of useful tips.

Be your own example
First, we want to strike a blow for your own inbox. Open your e-mail client (do it now!) and compare the inbox with the folder for spam and trash. Focus on newsletters and marketing e-mails. Which messages have you and your spam filter already deleted, and which have you actually opened and read? Look at the subject lines. What is the difference between interesting and relevant e-mails and spam? Take lessons from how you act as a receiver and use the knowledge for your own mailings.

Go straight on
Consider how quickly you scan the list of messages every time you open your inbox. It’s not insanely many seconds it takes to get an overview. Just as many seconds you got as the sender to capture the reader’s interest. In today’s society, where competition for our eyes and ears are rock hard, it is urgent to attract attention when the chance comes. Do not let the opportunity pass you by!

The subject line should be simple to understand at first sight. Abbreviations and technical terms goes away and – be aware of your spelling! A subject line that takes time to understand leads to immediate ignorance or even deletion. Remember: it is urgent!

Be relevant and don’t lie
The subject is supposed to reflect the content of the email body. This is a golden rule and it’s not profitable to be dishonest, quite the opposite actually. At worst, the recipients can see you as unserious and unsubscribe from your mailings in pure disappointment. Where relevant, summarize briefly what awaits the reader if he or she chooses to open and read. Remember: honesty is the best.

Avoid special characters
Don’t include special characters such as exclamation points (!), percent signs (%), dollar and euro signs ($ €) and stars (*). Using these characters reduces deliverability because spam filters often flag them as junk.

When you look at this screenshot from my junk folder you probably understand why spam filters are programmed that way.

Remember: Special characters do not belong in the subject line

Be personal in the subject line
As a final tip I would like to flag for the advantage of keeping the subject line unique for each recipient. You can use the unique information for each recipient in the body but the personification features also works well in the subject line . %% First Name%%, for example, print the recipient’s first name and you can even use your own Custom Fields linked to your contact list. I dare promise you that the subject line, “Roger, your Volvo V70 needs service” gives a higher opening rate than the line “The car needs service”. Anyone who believes otherwise?

e-mail marketing · optimize newsletter · subject lines

There are many clear advantages to send newsletters and promotional e-mail.

• Speed (you reach your receiver with lightning speed)
• Measurability of (number of opened emails, which links clicked on, what kind of articles that were of most interest to beneficiaries)
• Cost (postage costs does not exist on the internet)
• Easy for the recipient to communicate back (only to reply to this email to get a dialogue)
• Information about the recipients can be collected, making it possible to segment their future mailings with targeted information
• A well-received e-mail often drives traffic to the sender’s website

As with everything else, there are also some disadvantages of email marketing that are important to know. By knowing the following disadvantages, you can also avoid going into the trap.

• campaigns can be trapped by spam filters
• company that sends e-mail may get a bad reputation for spam is coming too often, or contains non-relevant information

digital marketing · email marketing · marketing strategies

Nowadays, newsletters are more frequently sent in digital form, mostly by e-mail. It is often called e-mail marketing.

Email marketing is an expression used for addressed mail advertising as a marketing channel. Often, advertisements are sent in HTML-formatted e-mail. “Direct email” and “electronic direct mail” are other names for this phenomenon. Electronic direct mail offers the same advantages as traditional direct mail addressed to only 10-15 percent of the cost. E-mail is also used to send you newsletters, information, press releases, invitations, to build its brand and the like and is the most cost-effective, time-effective marketing channel.

It’s easy to customize the content of a newsletter to suit each individual subscriber. This is something that can not be made with such ads. Through the newsletter is more personal, the idea is to make it more interesting and readable for the recipient.

digital marketing · email marketing · newsletters

Hi there! On this blog we’ll tell you everything about to send newsletters and advertising by email. Newsletters are a great way to keep in touch with their customers, employees and partners and strengthen relationships with those in a simple manner.

Now, let’s start with the easiest question of them all – what exactly is a newsletter?

A newsletter is a regularly distributed publication generally said about a topic that is of interest to newsletter subscribers. Newspapers and leaflets are examples of newsletters. Electronic newsletter that is distributed via the Internet to the subscriber’s e-mail is a relatively recent phenomenon that quickly gained wide recognition in the same way as e-mail, slowly but surely become more popular than the traditional letter correspondence.

Many newsletters are published by clubs, churches, associations and businesses in order to inform their members, customers and employees. Sending newsletters to existing and potential customers who are not registered for the mailing is a controversial marketing way that could result in both good-as bad will.

An electronic newsletter usually contains news, short news items and information on upcoming events and contact details and an unsubscribe link (opt-out).

email marketing · marketing strategies · newsletters · send newsletters